Global Product Rebrand
Why?
Leading the brand refresh for Hotels.com from a Product perspective. Hotels.com must connect with the emerging traveller, they have the biggest growth potential in the travel category.
Opportunity
To ensure a consistent design language across all platforms and channels, to strengthen the brand.
PLATFORMS: GLOBAL • ONGOING
Where we are
Widely inconsistent across platforms and channels
Examples below range from mobile, desktop through to CRM and various merchandising placements.
The Logo / App Icon
Clean up and make sense of our current logo, whilst maintaining our current presence
Introduce the chosen brand font and colours, and create a harmony between the wordmark and the ‘stacked H’s’
Attack mobile first, start with the app icon
Consider the sub-brand Hotels.com Rewards and all POS’s
Accessible Global Colour Palette
Create a consistent, global colour palette to W3C’s minimum AA rating
Maintain the current UI colours, adapt for accessibility
Stress test, and refine across mobile and desktop at a base level
Ensure the colours work for ‘Dark Mode’ - Android Q / iOS13 aware
Font Exploration
Create consistency with typography across platforms and channels
Defining whether to use system typography versus custom
Spike tests with the iOS, Android team and Web developers
Photography
Define a style that we can use
Focus on destination imagery, include people for a human feel
Hotel imagery is out of our control, but should considered