Mobile Key

An exciting innovation project - Hotels.com being the first OTA (online travel agent) to offer ‘Keyless Entry’ once you have booking. The customer is able to check-in and out and receive a room key on the app. Collaborating with two external companies based in Sweden - ASSA ABLOY and Zaplox, providing back end development and the physical locks.

Additional

https://www.phocuswire.com/Hotels-com-tests-a-mobile-app-that-generates-a-guest-room-key

PLATFORMS: iOS & ANDROID • YEAR: 2016/17

• Launched on both iOS and Android, executed to tight roadmap timelines

• Quick qualative testing in our research lab

• A successful pilot in a few hotels in Scandinavia - Cabinn Hotels

• Rolling out to a large Vegas hotel set in 2019

FurtherING engagement

• Via CRM from us after a booking has been made, and direct from the hotel closer to the trip

• Posters close to the hotel reception desk

MOVING FORWARD

• At an MVP level, wearables were taken off the roadmap, enabling mobile entry via this platform would be the next step

• Add timely rich notifications

• Iterate and apply the brand updated look and feel