Senior Product Designer • UX • Mobile • Brand
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Betfair Games

Betfair Games

Betfair is an online gambling company which operates the world’s largest online betting exchange. It also offers a Sportsbook (fixed odds), online casino, online poker and online Bingo.


Betfair Casino

PLATFORMS: iOS • YEAR: 2013/14

  • Betfair’s most successful launch ever! The lead release for Betfair games is the Casino app for iPhone and iPad. The richest mobile casino experience on the market brings a wealth of technology supporting the UX.

  • Customer segmentation gives a personal experience tailored to behaviour and spend. Content is curated for the user, displayed when logged in what’s relevant to them and targeted promotions.

  • Working directly under the Head of Design. For £100k investment we generated £4.5m, in additional revenue in the launch year on iOS to high praise across the business.  


Betfair Arcade

PLATFORMS: iOS • YEAR: 2013/14

  • The Arcade app is the evolution of the product range that Casino started.

  • Onboarding was iterated upon, highlighting key areas as chalk marks which saw greater uptake in feature use. 

  • Where new products once took several months to drop live, an MVP release was completed in under 4 weeks to push live and start iterating upon.

  • Cross promotion across products became available, with a present consistent brand language.


Betfair Poker Exchange

PLATFORMS: iOS & ANDROID • YEAR: 2012/13

  • Initially designed on Android, Poker Exchange is designed to bring the desktop experience to mobile.

  • The current desktop experience is old and utilitarian, so mobile can lead the visual refresh. 

  • A side project, away from the usual day to day processes, working directly with a developer, when time is available. We created a fun product which was loved by the business.