Betfair Games
Betfair is an online gambling company which operates the world’s largest online betting exchange. It also offers a Sportsbook (fixed odds), online casino, online poker and online Bingo.
Betfair Casino
PLATFORMS: iOS • YEAR: 2013/14
Betfair’s most successful launch ever! The lead release for Betfair games is the Casino app for iPhone and iPad. The richest mobile casino experience on the market brings a wealth of technology supporting the UX.
Customer segmentation gives a personal experience tailored to behaviour and spend. Content is curated for the user, displayed when logged in what’s relevant to them and targeted promotions.
Working directly under the Head of Design. For £100k investment we generated £4.5m, in additional revenue in the launch year on iOS to high praise across the business.
Betfair Arcade
PLATFORMS: iOS • YEAR: 2013/14
The Arcade app is the evolution of the product range that Casino started.
Onboarding was iterated upon, highlighting key areas as chalk marks which saw greater uptake in feature use.
Where new products once took several months to drop live, an MVP release was completed in under 4 weeks to push live and start iterating upon.
Cross promotion across products became available, with a present consistent brand language.
Betfair Poker Exchange
PLATFORMS: iOS & ANDROID • YEAR: 2012/13
Initially designed on Android, Poker Exchange is designed to bring the desktop experience to mobile.
The current desktop experience is old and utilitarian, so mobile can lead the visual refresh.
A side project, away from the usual day to day processes, working directly with a developer, when time is available. We created a fun product which was loved by the business.